Search Engine Optimization for Programmers

old guy in white cowboy hat

White Hat SEO = GOOD Backlinks

by Jennifer McDermott

These won't get you into trouble:

old guy in black cowboy hat

Black Hat SEO = BAD Backlinks

These practices can get your pages downgraded or even kicked out entirely

guy in gray cowboy hat

Gray Hat SEO = Okay in some cases but not others

Check Google's Webmaster guidelines before you do any of these